The Year of Purposeful Marketing

The Year of Purposeful Marketing

Time to make 2018 the Year of Purposeful Marketing. The goal?

No more stabbing in the dark at random social media platforms hoping and praying someone will notice you.  Instead an airtight marketing plan that will zero in on your ideal client like a heat seeking missile. 

Think Different: The Case for NOT Using the Word "Investment" in Your Navigation Bar

Think Different: The Case for NOT Using the Word "Investment" in Your Navigation Bar

The word “investment” sounds better than “pricing,” right? It must! 

But in reality, it allows every photographer out there who is intimidated by or finds unpleasant the fact they have to actually sell their products and run a business to procrastinate even further.

Why are creative professionals afraid of deep expertise in one thing? Podcast interview with 16 Hoops by Matt Hanna

Matt Hanna of Thought Mixing Bowl is one of those original thinkers in the creative world that is putting his money where his mouth is. He is not just talking about making change, but actually creating change. His latest project is a compact yet engaging podcast called One Question. I, Geneve Hoffman, had the honor of being featured with my one question.

I bet you can sort of guess what my one question might be about, especially if you have been hanging around the positioning area of our articles section. Turns out, I'm kinda single minded (in a good way).

My One Question Podcast interview by Matt Hanna

SO head on over and take a listen.

Check out some of the other questions too - another question that caught my attention was the one with a graphic designer named Kathleen Murray whose question is "How do you shake creative guilt?"

5 Reasons Your Template Website Is Hurting Your Business

5 Reasons Your Template Website Is Hurting Your Business

We all dread that moment when a well-meaning client shows us a Pinterest board of "inspiration" for their photo shoot or wedding. We all know that, if it's on a board, it's been done ad nauseum already. Do you want your website to evoke something that's been "done" already?

Is Your Business Crushing It? If the Answer Is No...

Is Your Business Crushing It? If the Answer Is No...
  • Do you find yourself competing with lesser brands for the same clients?
     

Do you sometimes feel like like you're fumbling in the dark with your marketing, and wish you had a confident and lucrative POV? Are you wondering if you should rebrand entirely or just tweak your existing brand, but you don’t even know where to start? If the answer is yes, read this post.

This American Tog, Act Two: How the Customer "Sees" Your Expertise

This American Tog, Act Two: How the Customer "Sees" Your Expertise

The best businesses do the hard work to first uncover their own expertise, and then build a brand that expresses that expertise perfectly to their ideal customer. Effective branding is like a pheromone to your perfect customer. They are drawn to it instinctively, like bears to honey.

Think Outside the Universe: 3 Strategies for Finding Your Ideal Market Niche

Think Outside the Universe: 3 Strategies for Finding Your Ideal Market Niche

Invent something new (and lucrative, natch) by zooming out and enlarging. Break free of the old limiting framework that might be holding you back. The best way to do this is to look at your market and see what opportunities might be hiding in plain sight.

How to ApPEAL to Prospects with Cowbell Positioning

How to ApPEAL to Prospects with Cowbell Positioning

No one has a deep need for something undefined. People are constantly investigating their own pain points and searching for solutions. Positioning yourself means that you know the questions you target customer is asking, and your brand is publicly declaring the answers.