The Year of Purposeful Marketing

The Year of Purposeful Marketing

Time to make 2018 the Year of Purposeful Marketing. The goal?

No more stabbing in the dark at random social media platforms hoping and praying someone will notice you.  Instead an airtight marketing plan that will zero in on your ideal client like a heat seeking missile. 

Do You Have an Exclusive System Yet?

Do You Have an Exclusive System Yet?

An exclusive system makes you dig deep into your experience as a pro photographer and find the one thing you do for your clients that no one else does.

You actually already know what your system contains, because you're doing that thing (or things). The elements of your system are all right there in your own history and one-of-a-kind experiences. You just need to know where to look to dig them up.

When doing a re-brand, don't listen to your friends.

When doing a re-brand, don't listen to your friends.

People that love you and know you want you to succeed, but they don’t want you to change. They will give you well meaning, but ultimately bad advice that won’t help you one bit on your journey to level up your game and career.

5 Reasons Your Template Website Is Hurting Your Business

5 Reasons Your Template Website Is Hurting Your Business

We all dread that moment when a well-meaning client shows us a Pinterest board of "inspiration" for their photo shoot or wedding. We all know that, if it's on a board, it's been done ad nauseum already. Do you want your website to evoke something that's been "done" already?

"I Need a New Website." Really? Why?

"I Need a New Website." Really? Why?

When you say, "I need a new website," what you are really saying is, “I have a problem that needs solving.” And sure, a new website might be part of solving that problem.

But when you just go and hire a designer because you have declared that you need a new website, you are not even one step closer to solving the underlying problem.

Think Outside the Universe: 3 Strategies for Finding Your Ideal Market Niche

Think Outside the Universe: 3 Strategies for Finding Your Ideal Market Niche

Invent something new (and lucrative, natch) by zooming out and enlarging. Break free of the old limiting framework that might be holding you back. The best way to do this is to look at your market and see what opportunities might be hiding in plain sight.