The Year of Purposeful Marketing

The Year of Purposeful Marketing

Time to make 2018 the Year of Purposeful Marketing. The goal?

No more stabbing in the dark at random social media platforms hoping and praying someone will notice you.  Instead an airtight marketing plan that will zero in on your ideal client like a heat seeking missile. 

Do You Have an Exclusive System Yet?

Do You Have an Exclusive System Yet?

An exclusive system makes you dig deep into your experience as a pro photographer and find the one thing you do for your clients that no one else does.

You actually already know what your system contains, because you're doing that thing (or things). The elements of your system are all right there in your own history and one-of-a-kind experiences. You just need to know where to look to dig them up.

Best SEO Practices for Photographers on Squarespace - Part Two

Best SEO Practices for Photographers on Squarespace - Part Two

The point of all this GOOGLE SEO stuff for photographers on Squarespace is to just set it and forget it. Don’t linger too long on any one thing. Your time is much better spent creating awesome content for your current and potential clients.

5 Reasons Your Template Website Is Hurting Your Business

5 Reasons Your Template Website Is Hurting Your Business

We all dread that moment when a well-meaning client shows us a Pinterest board of "inspiration" for their photo shoot or wedding. We all know that, if it's on a board, it's been done ad nauseum already. Do you want your website to evoke something that's been "done" already?