Choose to be better.

Business planning for photographers who want to stand out, and make deeper connections.


People don't buy photography.
They buy how you make them feel when you tell their story.

Welcome to 16 Hoops.

I'm Geneve Hoffman and I want to help photographers change the way they do business to have more connection and profit.

Every photographer remembers that exciting moment when they were first offered money to take a photograph.

And fast forward 1 or 5 or 10+ years later...where are you in your photography business journey? Still excited? 

You want giant leaps, not tiny steps in your business. You know your value and want to have a deeper connection with the right clients so you can grow your business. You just need expert help to...

make your brand unforgettable.

Are we speaking your language, but you want to find out more first?
Here's a collection of great articles to start with: