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Frequently Asked Questions

 

This is actually our number-one frequently asked question! Read our primer to hear the hoopy story, which also explores some of our foundational philosophies. It might start you thinking about your own business and brand in a new way.

 

Why do photographers need a strategic design firm, and what can 16 Hoops "really" do for me?

Every photography business owner gets to a point where they have a BIG obstacle they need to overcome in order to reach the next summit. 

You may be able to pinpoint the problem that’s keeping you from achieving the success you know you can have. Or, more likely, you know it’s there, but you can’t quite nail it down or see a path around it.

At 16 Hoops, we work with you to identify the biggest obstacle in your business’ way. Then, we find the best pathway to remove it. 

Unlike strict consultants or coaches, our exclusive, systematic pathway is rooted in strategy AND design execution.

  • First, we do the hard job of identifying your problem
  • Then, we design top-notch branding and marketing materials for you around your new positioning.
  • Finally, we send you on your way with a transformed business and actionable advice you can really use.

The fastest way to radically transform your business is through our intense 16-week program. You will emerge fully prepared for the success you have always deserved. 

However, depending on the nature of your problem, the end product of your work with 16 Hoops could be any combination of the blocks in our program: positioning, branding, website design and development, copywriting, systems building, and marketing. 

 

Is 16 Hoops for me?

You have a choice of creative agencies or a combination of designers. Only you can decide if we’re right for you.

The biggest question you can ask yourself is: Do you really want to change your business? Or do you just like the *idea* of change?

Real change requires hard work and investment. If it were easy, everyone would be doing it. The fact that you are reading this means that you are not everyone.

16 Hoops’ biggest asset is our deep expertise in your singular problem. We're one of a single handful of strategic design firms in the world specializing solely in photographers and photography businesses.

You might not love working with us if you are looking for someone to simply perform tasks on your behalf. We give a lot, but we also ask a lot. If this were easy, you would have done it on your own already. 

If, on the other hand, you want candid, informed insight and the occasional "kick in the pants" to take your photography business to the next level and beyond, you might just love working with us. 

We also strictly adhere to the all-important Rule #6: Don’t take yourself too seriously. It’s an adventure--have some fun along the way.

 

Who is 16 Hoops’ ideal client?

We go where most design firms dare not tread, helping small creative businesses establish their own expertise and define their particular niche or specialization.

Let us paint you a picture of our perfect client:

  • You’re clear on what you want from your business, even if you don’t know how to get there.
  • You have clients and income, but have hit a plateau or want better work/clients.
  • You can accept feedback and act on it.
  • You’re brave enough to define your niche.
  • You’re excited to make progress and move forward, even if it’s scary.

Not quite ready for all that? Tons of other agencies and designers will happily take your money anyway.

 

How does 16 Hoops work?

We have spent two years (and a lifetime, as Picasso would say) developing a totally unique program made just for togs.

While we’re pretty open about what we believe in (and what really works), you won’t find us sharing the nitty-gritty details about our exclusive program and system unless you are a client. To take advantage of our expertise and proven methods, you’ve got to sign up.

What we can tell you:

We help you get clear on your specific niche, and then we bring in some serious strategy and design.

 

Why do we work on your positioning first?

Design without a plan is kind of like putting a Band-Aid on a gushing wound. It looks like it might help, at least for a few minutes, but it’s not a realistic, long-lasting solution. But if do it right, and start with a strong foundation on which to build your booming business eco-system, everything else will fall into place.

 

What will 16 Hoops help me accomplish?

We solve multiple problems for our clients, including these specific issues:

  • Despite your talent, business is down or patchy
  • You have clients and income, but struggle to bring in year-round, reliable income
  • Retirement is a fuzzy goal that seems unattainable right now
  • Your digital marketing strategy is all over the place
  • You don’t know how to land perfect clients one after the other
  • You’re still competing on price
  • You want to raise your prices or refine market and not sure how to start
  • You don’t know if your branding is working...and you’re not sure how to gauge that
  • Your website “looks” OK, but you know it could be working better for you

This is where we come in. 

Our results-based, systematic approach to problem-solving is built around the business needs we identify together.

There’s no one-size-fits-all approach here. You have a destination in mind, and we have the map and vehicle to get you there.

 

How big is 16 Hoops?

We’re nimble, and we like it that way. Founder Geneve Hoffman leads the strategic charge, accompanied by a crack team of graphic designers, web developers, and copywriters from around North America. We all value freedom, flexibility, working hard, and playing hard.

By staying lean, we ensure that clients always get to talk to the folks doing the work. Meet the 16 Hoops team.

 

How do I start working with you?

If after reading all this, you’re feeling giddy and energized, there’s a good chance we’d work well together.

To get the ball rolling, we’ll ask you a few initial questions via email, then set up a free, half-hour exploratory phone or video call where we’ll get a better sense of your business, your goals, and how we can help.

 

What is the average cost to work with 16 Hoops?

How you feel about your business literally has a value.

You should expect a lot.

When you invest a decent sum, suddenly everyone cares a whole heck of a lot more about where the money is going and what it’ll do for you (this is called ROI, or return on investment). 

Or as one of our favorite thinkers, David C. Baker, says: “You listen more when you pay more."

Our full 16-week program, end-to-end, is where the most radical transformations happen for our clients. But since we offer certain modules a la carte depending on your particular obstacles, your engagement can run anywhere from $3500 for a basic brand tweak or digital marketing plan up to $35,000+ for a brand-new business launch.

If you take and act on our advice, your investment should handily pay for itself very quickly. 

If you spend $10,000 to make $100,000, isn’t that a great return on investment? That is what we expect for your business. Expect no less.

 

Do you have a refund policy?

Our program works best if you let us support you from start to finish in order to reach the desired summit. However, if at any point in the first 14 days, you are not happy with our engagement or you’re sensing it will not work for you, you get to take home whatever goodies you already have, and we’ll refund the rest of your investment on a pro-rated basis. No matter what, we'll send you off cheerfully and with genuine best wishes for your success.

 
 

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