Lumina Traditions | Brand Story
This was a true labor of love. I decided to put my money where my mouth is, and re-position my generalist portrait business into the specialist one it was always meant to be. I started Lumina Life in 2006 right before the birth of my daughter Sage. However, my weddings business was already booming and showing no signs of slowing down, so I switched gears and decided to pour all my resources into it instead of Lumina.
Fast forward to 2016 and instead of just liquidating Lumina after I built 16 Hoops, I decided to turn it into a celebration of New England traditions - something our family loves and tries to enjoy. And of course my love of tea was an inspiration!
It has turned out to be a fun experiment for the whole team here because we put ourselves through every step of the program, and emerged fully formed and ready for our new exciting business and client experience. Lumina Traditions is now the living and breathing extension of our brand eco-system here at Hoops. It has given me such messaging clarity from every angle too.
16 Hoops Services for Lumina Traditions Included:
- Visual Identity Set : Logo, Patterns, Palette, Typography, Social Media templates, Watermark
- Design Upgrade to Set of 4 Seasonal Secondary Icons & Celebrations Icon
- Full Website Design & Launch