You've got the photography nailed.
But your business is a bit of a mess. Right?


Ok, so you take GREAT photos, but will new customers notice?

Are you nodding furiously at any of these:

  • Lost in a sea of look-alike business has you feeling like you can't charge what you are worth.
  • Your income is either feast or Ramen.
  • You wish you didn't have to always wonder what your year will look like.
  • You have to do work that you don't really want sometimes.
  • You keep hitting email refresh hoping for an inquiry.
  • Your marketing is all over the place, and the results are patchy at best.

And here's the biggie: 
You know you are talented and are ready to value yourself and your business. 


If you start on this new road...

  • People would seek you out because of your own unique POV.
  • You would be booked all year round with a steady pipeline of ideal, premium paying customers.
  • You would be shooting what you enjoy.
  • Your inquiry form would be pinging off the hook and you could pick and choose your customers.
  • You would know how, when, and where to market to your ideal client with results that pay off.

You care about photography and your customers. Your business should reflect that.


Let's focus together.

RoadMapping Session

Together, with our expert team led by Geneve, we build a complete action oriented checklist & business roadmap with the exact steps to take, and in what order, toward achieving YOUR goals.

$1500 - INCLUDES:

  • 3 week One on One Program
  • Personalized expert consulting tailored just for you and your needs
  • 90 minute kick-off session
  • Weekly strategy meetings
  • Actionable, detailed, written roadmap with steps to take next NOW and long term mapped out goals as well.
  • Free monthly "accountability" check-ins up to 6 months after program ends
  • Career changing action plan you take on your own, or hire out to start to implement. If you decide to move forward with 16 Hoops for any of the implementation, you can roll the fee into any projects over $3500.

If after the first meeting you feel our services are not for you, you can request a full refund. No questions asked. 

Don't worry, we're not selling time shares in Hawaii! We build long term relationships with our clients, and we promise no hard selling.


A sample of topics we will cover each week...

  • Are you positioned for maximum impact in your market?
  • Are you leaving money and client experience on the table?
  • Do you have an actionable plan to meet income goals?
  • Maybe you need a whole new brand, a new website, or maybe all you need is a copy tweak?
  • Is your marketing having an impact or is it all over the place not doing you any favors?
  • How, when, why, where and what should you be marketing?

These are just the beginning of what we will uncover in our journey.


Don't take our word for it.
Hear what some (darn good looking) past clients have to say after working with 16 Hoops.



I seriously cannot believe how Geneve and the design team at 16 Hoops were able to take my ideas about family, motherhood, all my favorite colors and ideas and help me turn them into this expression of my work. I’m thrilled! Read Casey's Hoops journey here.



The process has been both directed and organic (with 16 Hoops). They truly listened to what I wanted. They designed around my dreams, portraits and words - not their own. What I have now is an extension of myself. Read Jen's Hoops Journey here.



Simplify, simplify, simplify. Profit, Profit, Profit. There are a couple of the ‘keys’ to this and Geneve & 16 Hoops has them! Working with 16 Hoops was a decision I made reluctantly but wish I had made it sooner. Jillian did Roadmapping with us.

Each and every 16 Hoops client--including Casey, Jen & Jillian above--always starts with our RoadMapping.

What happens after that is...well...part of each photographer's unique journey!

You might be thinking...

Do I need this?
Couldn't I just do this myself?
I've never hired a consultant, won't this be too expensive?

How's that working for ya? ;)

The thing you want change, or do you just like the "idea" of change? Our RoadMapping is not for everyone. How you feel about your business does have a value. This is an investment of time and resources in yourself and your business. We're here to guide you, but to make it to the next level of success, you will  have to do the hard work. 


Consider the cost of doing nothing.
DIY and endlessly tweaking a broken system won't get you where you want to go.


Who we are and why we're different.

Here's the bottom line:
The DIY "just-buy-this-PDF-take-this-seminar-or-read-this-book" eventually crashes and burns for most imaginative photographers.

How do we know?
Because that was us just a few years ago.  We tried every DIY course, seminar, workshop, and PDF known to man. We'd pick up a nugget here and there, but no lasting results. Sometimes we were worse off than before, and we definitely wasted A LOT of valuable time and lost income. We knew there was a better way. We created 16 Hoops "The Strategic Designers for Photographers" as the DIY alternative. Together, we mine for what makes you and your work stand out, and build a powerful, engaging brand around it.

Learn more about us →

You want a better business, and this RoadMap will help you get there.


If after the first meeting you feel our services are not for you, you can request a full refund. No questions asked.