
People don't buy photography.
They buy how you make them feel when you tell their story.

Welcome to 16 Hoops.
I'm Geneve Hoffman and I want to help photographers change the way they do business to have more connection and profit.
Every photographer remembers that exciting moment when they were first offered money to take a photograph.
And fast forward 1 or 5 or 10+ years later...where are you in your photography business journey? Still excited?
You want giant leaps, not tiny steps in your business. You know your value and want to have a deeper connection with the right clients so you can grow your business. You just need expert help to...
make your brand unforgettable.
16 Hoops Services
Whether you are ready to take the plunge or dip a toe, we have options.

Business Planning & Design
You value your brand and want it to stand out on every level. Our signature 12 week program includes business development, website and branding.

Coaching
Do you know want a career change with photography, but not sure where to start? Let's dig deep and grow your business together one on one.......at your own pace.

Roadmapping
Want to see results NOW? Set off on the right path today. A fast paced 3 week affordable, actionable, and game changing plan for your next big photo biz move.