Choose to be better.

Business planning and brand design for photographers who want to stand out, and make deeper connections.


People don't buy photography.
They buy how you make them feel when you tell their story.

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Welcome to 16 Hoops.

I'm Geneve Hoffman and I want to help photographers change the way they do business to have more connection and profit.

Every photographer remembers that exciting moment when they were first offered money to take a photograph.

And fast forward 1 or 5 or 10+ years later...where are you in your photography business journey? Still excited? 

You want giant leaps, not tiny steps in your business. You know your value and want to have a deeper connection with the right clients so you can grow your business. You just need expert help to...

make your brand unforgettable.

16 Hoops Services

Whether you are ready to take the plunge or dip a toe, we have options.


Business Planning & Design

You value your brand and want it to stand out on every level. Our signature 12 week program includes business development, website and branding. 



Do you know want a career change with photography, but not sure where to start? Let's dig deep and grow your business together one on one.......at your own pace.  



Want to see results NOW? Set off on the right path today. A fast paced 3 week affordable, actionable, and game changing plan for your next big photo biz move. 

You you have BIG GOALS.

Don't let another year go by without achieving them.

Are we speaking your language, but you want to find out more first?
Here's a collection of great articles to start with: