Create a Strategic Path to
Audience Engagement
…for your Nonprofit or Mission Driven Brand
3 Clear Steps:
Explore with Roadmapping: Where is your brand now, and where do you want to take it?
Define with the Brand Field Guide: We know where we are going now, but what does your brand look and feel like?
Engage with Strategic Action: Generate demand, convert and delight!
Hi! I’m Nev and I’m so glad you are here!
At 16 Hoops, I guide mission-driven brands and nonprofits through the journey of building a strategic, engaging brand presence. From defining your goals to crafting impactful content, I help you create a path that amplifies your message and connects with your audience.
Maybe you don’t have time, don’t know where to start, or just don’t want to spend your days on content strategy and social media — but you know it’s critical (and it IS!) for reaching your audience.
That’s where I come in. Together, we’ll create a clear path to a visually compelling, consistent social media presence that delights and converts — while you stay focused on what you do best.
LET’S GET STARTED!
STEP ONE: EXPLORE
Brand Roadmapping
We can’t chart the course without knowing where we’re starting — and where we want to go. In this critical session, we uncover what truly drives your business or organization. This includes a deep dive into your goals and values — and a thorough assessment of your current social media presence. We’ll identify what’s working, where you can improve, and create a brand marketing roadmap that eliminates guesswork and sets you on a clear path to success.
STEP TWO: DEFINE
Brand Field Guide
Now that we know where we’re going, it’s time to define the path forward. In this phase, we take everything uncovered in the roadmap — your goals, values, and brand identity — and translate it into a cohesive visual brand. From logo and color palette to social media and marketing assets, the Field Guide lays out clear, actionable steps to create a consistent brand presence that resonates with your target audience.
STEP THREE: ENGAGE
Brand Messaging
Now that your brand is defined, it’s time to put it into action. We know where you are going because of the Roadmap—and we know what your brand looks and feels like…time to let her rip using “on-brand” design, messaging, curated photography + video, a marketing calendar, platform-specific strategies, post templates, and engagement guidelines — ensuring your social media presence delights, drives growth and deepens connection.
Are you tired of spinning your wheels with social media?
Let’s talk!
