Is social media, and the time you spend on it, moving your photography business forward? Or is it distracting busy work? The Amish might have an answer.
Take everything out of your head, and get it down onto paper. Literally: put it in a binder that anyone can step into practically seamlessly and run your business with. This is your payoff for the hard work of building custom systems.
An exclusive system makes you dig deep into your experience as a pro photographer and find the one thing you do for your clients that no one else does.
You actually already know what your system contains, because you're doing that thing (or things). The elements of your system are all right there in your own history and one-of-a-kind experiences. You just need to know where to look to dig them up.
The problem with naming your business after yourself is that the business--its reputation, its successes, its failures, its personality--are forever tied to you, the founder.
A helpful video tutorial on SEO & Blogging Success For Photographers on Squarespace. We bust a few myths and show you only best practices that you will need to know and none of the other stuff that can slow you down.
Time to make 2018 the Year of Purposeful Marketing. The goal?
No more stabbing in the dark at random social media platforms hoping and praying someone will notice you. Instead an airtight marketing plan that will zero in on your ideal client like a heat seeking missile.
The point of all this GOOGLE SEO stuff for photographers on Squarespace is to just set it and forget it. Don’t linger too long on any one thing. Your time is much better spent creating awesome content for your current and potential clients.
Turns out just running your photography business really well is the key to great SEO. Go figure. And here is the other KEY to great SEO: Create thoughtful content (a lot of it) that your target audience will want to view and share.
We all dread that moment when a well-meaning client shows us a Pinterest board of "inspiration" for their photo shoot or wedding. We all know that, if it's on a board, it's been done ad nauseum already. Do you want your website to evoke something that's been "done" already?
There are a couple of caveats: You have to invest your million in your business. You can’t just pay yourself more. And you have to spend it all in one year.
What would you do?
Unique systems are critical. So critical, in fact, that we're going to say something that may surprise (even shock) you. Systems play an equally—if not more—important role than even your own photography style in differentiating your business from all the others.