The Year of Purposeful Marketing

The Year of Purposeful Marketing

Time to make 2018 the Year of Purposeful Marketing. The goal?

No more stabbing in the dark at random social media platforms hoping and praying someone will notice you.  Instead an airtight marketing plan that will zero in on your ideal client like a heat seeking missile. 

Think Different: The Case for NOT Using the Word "Investment" in Your Navigation Bar

Think Different: The Case for NOT Using the Word "Investment" in Your Navigation Bar

The word “investment” sounds better than “pricing,” right? It must! 

But in reality, it allows every photographer out there who is intimidated by or finds unpleasant the fact they have to actually sell their products and run a business to procrastinate even further.

Do You Have an Exclusive System Yet?

Do You Have an Exclusive System Yet?

An exclusive system makes you dig deep into your experience as a pro photographer and find the one thing you do for your clients that no one else does.

You actually already know what your system contains, because you're doing that thing (or things). The elements of your system are all right there in your own history and one-of-a-kind experiences. You just need to know where to look to dig them up.

Best SEO Practices for Photographers on Squarespace - Part Two

Best SEO Practices for Photographers on Squarespace - Part Two

The point of all this GOOGLE SEO stuff for photographers on Squarespace is to just set it and forget it. Don’t linger too long on any one thing. Your time is much better spent creating awesome content for your current and potential clients.

When doing a re-brand, don't listen to your friends.

When doing a re-brand, don't listen to your friends.

People that love you and know you want you to succeed, but they don’t want you to change. They will give you well meaning, but ultimately bad advice that won’t help you one bit on your journey to level up your game and career.

Social Media Custom Designed Bundle

Social Media Custom Designed Bundle

Are you struggling with canva and other templates that take a ton of time and don't even begin to make your brand stand out amid a sea of competitors? We take your existing brand and design targeted social media editable layered PSDs (photoshop documents) custom made for a variety of desired platforms. 

Choose from:

  • Design Bundle Only
  • Marketing Strategy & Design Bundle

Why are creative professionals afraid of deep expertise in one thing? Podcast interview with 16 Hoops by Matt Hanna

Matt Hanna of Thought Mixing Bowl is one of those original thinkers in the creative world that is putting his money where his mouth is. He is not just talking about making change, but actually creating change. His latest project is a compact yet engaging podcast called One Question. I, Geneve Hoffman, had the honor of being featured with my one question.

I bet you can sort of guess what my one question might be about, especially if you have been hanging around the positioning area of our articles section. Turns out, I'm kinda single minded (in a good way).

My One Question Podcast interview by Matt Hanna

SO head on over and take a listen.

Check out some of the other questions too - another question that caught my attention was the one with a graphic designer named Kathleen Murray whose question is "How do you shake creative guilt?"

5 Reasons Your Template Website Is Hurting Your Business

5 Reasons Your Template Website Is Hurting Your Business

We all dread that moment when a well-meaning client shows us a Pinterest board of "inspiration" for their photo shoot or wedding. We all know that, if it's on a board, it's been done ad nauseum already. Do you want your website to evoke something that's been "done" already?