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Think Different: The Case for NOT Using the Word "Investment" in Your Navigation Bar

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Think Different: The Case for NOT Using the Word "Investment" in Your Navigation Bar

The word “investment” sounds better than “pricing,” right? It must! 

But in reality, it allows every photographer out there who is intimidated by or finds unpleasant the fact they have to actually sell their products and run a business to procrastinate even further.

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When doing a re-brand, don't listen to your friends.

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When doing a re-brand, don't listen to your friends.

People that love you and know you want you to succeed, but they don’t want you to change. They will give you well meaning, but ultimately bad advice that won’t help you one bit on your journey to level up your game and career.

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5 Reasons Your Template Website Is Hurting Your Business

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5 Reasons Your Template Website Is Hurting Your Business

We all dread that moment when a well-meaning client shows us a Pinterest board of "inspiration" for their photo shoot or wedding. We all know that, if it's on a board, it's been done ad nauseum already. Do you want your website to evoke something that's been "done" already?

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"I Need a New Website." Really? Why?

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"I Need a New Website." Really? Why?

When you say, "I need a new website," what you are really saying is, “I have a problem that needs solving.” And sure, a new website might be part of solving that problem.

But when you just go and hire a designer because you have declared that you need a new website, you are not even one step closer to solving the underlying problem.

3 Case Studies: The Wrong and RIGHT Ways to Design Your Branding and Website

3 Case Studies: The Wrong and RIGHT Ways to Design Your Branding and Website

I have had three huge lightbulb moments when it comes to the task of designing branding and websites for our clients here at 16 Hoops...which is why I can offer you these three case studies. Each starts with a wrong assumption about the photography business, and ends with a revelation.

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This American Tog, Act Two: How the Customer "Sees" Your Expertise

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This American Tog, Act Two: How the Customer "Sees" Your Expertise

The best businesses do the hard work to first uncover their own expertise, and then build a brand that expresses that expertise perfectly to their ideal customer. Effective branding is like a pheromone to your perfect customer. They are drawn to it instinctively, like bears to honey.

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Think Outside the Universe: 3 Strategies for Finding Your Ideal Market Niche

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Think Outside the Universe: 3 Strategies for Finding Your Ideal Market Niche

Invent something new (and lucrative, natch) by zooming out and enlarging. Break free of the old limiting framework that might be holding you back. The best way to do this is to look at your market and see what opportunities might be hiding in plain sight.

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How to ApPEAL to Prospects with Cowbell Positioning

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How to ApPEAL to Prospects with Cowbell Positioning

No one has a deep need for something undefined. People are constantly investigating their own pain points and searching for solutions. Positioning yourself means that you know the questions you target customer is asking, and your brand is publicly declaring the answers.

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