← Back to Categories PositioningDiscover your business DNA. Featured August 16, 2019 You are not everyone. Prove it. August 16, 2019 August 16, 2019 July 26, 2019 Worlds to Discover: The Stellar Advantages of Deep Expertise July 26, 2019 July 26, 2019 July 12, 2019 Think Different: The Case for NOT Using the Word "Investment" in Your Navigation Bar July 12, 2019 July 12, 2019 May 31, 2019 Real Experts Have Skin in the Game May 31, 2019 May 31, 2019 May 17, 2019 How to Name Your Business Right the First Time (and Other Hard Decisions) May 17, 2019 May 17, 2019 December 21, 2018 The Year of Purposeful Marketing December 21, 2018 December 21, 2018 September 17, 2016 Why are creative professionals afraid of deep expertise in one thing? Podcast interview with 16 Hoops by Matt Hanna September 17, 2016 September 17, 2016 September 13, 2016 5 Reasons Your Template Website Is Hurting Your Business September 13, 2016 September 13, 2016 August 26, 2016 I'm About to Give You a Million Dollars for Your Business August 26, 2016 August 26, 2016 August 12, 2016 The iPhone Is the BEST Thing That Ever Happened to Pro Photographers August 12, 2016 August 12, 2016 June 17, 2016 Is Your Business Crushing It? If the Answer Is No... June 17, 2016 June 17, 2016 March 25, 2016 This American Tog, Act Three: How Your Customer ACTS on Your Expertise March 25, 2016 March 25, 2016 March 18, 2016 This American Tog, Act Two: How the Customer "Sees" Your Expertise March 18, 2016 March 18, 2016 March 11, 2016 This American Tog, Act One: Expertise March 11, 2016 March 11, 2016 February 19, 2016 Think Outside the Universe: 3 Strategies for Finding Your Ideal Market Niche February 19, 2016 February 19, 2016 February 5, 2016 How to ApPEAL to Prospects with Cowbell Positioning February 5, 2016 February 5, 2016 January 15, 2016 3 Photography Business Truths You Must Learn January 15, 2016 January 15, 2016
