← Back to Categories PositioningDiscover your business DNA. Featured Aug 16, 2019 You are not everyone. Prove it. Aug 16, 2019 Aug 16, 2019 Jul 26, 2019 Worlds to Discover: The Stellar Advantages of Deep Expertise Jul 26, 2019 Jul 26, 2019 Jul 12, 2019 Think Different: The Case for NOT Using the Word "Investment" in Your Navigation Bar Jul 12, 2019 Jul 12, 2019 May 31, 2019 Real Experts Have Skin in the Game May 31, 2019 May 31, 2019 May 17, 2019 How to Name Your Business Right the First Time (and Other Hard Decisions) May 17, 2019 May 17, 2019 Dec 21, 2018 The Year of Purposeful Marketing Dec 21, 2018 Dec 21, 2018 Sep 17, 2016 Why are creative professionals afraid of deep expertise in one thing? Podcast interview with 16 Hoops by Matt Hanna Sep 17, 2016 Sep 17, 2016 Sep 13, 2016 5 Reasons Your Template Website Is Hurting Your Business Sep 13, 2016 Sep 13, 2016 Aug 26, 2016 I'm About to Give You a Million Dollars for Your Business Aug 26, 2016 Aug 26, 2016 Aug 12, 2016 The iPhone Is the BEST Thing That Ever Happened to Pro Photographers Aug 12, 2016 Aug 12, 2016 Jun 17, 2016 Is Your Business Crushing It? If the Answer Is No... Jun 17, 2016 Jun 17, 2016 Mar 25, 2016 This American Tog, Act Three: How Your Customer ACTS on Your Expertise Mar 25, 2016 Mar 25, 2016 Mar 18, 2016 This American Tog, Act Two: How the Customer "Sees" Your Expertise Mar 18, 2016 Mar 18, 2016 Mar 11, 2016 This American Tog, Act One: Expertise Mar 11, 2016 Mar 11, 2016 Feb 19, 2016 Think Outside the Universe: 3 Strategies for Finding Your Ideal Market Niche Feb 19, 2016 Feb 19, 2016 Feb 5, 2016 How to ApPEAL to Prospects with Cowbell Positioning Feb 5, 2016 Feb 5, 2016 Jan 15, 2016 3 Photography Business Truths You Must Learn Jan 15, 2016 Jan 15, 2016